# Charity shops still generate higher percentage for charities

- Link: https://fundraising.co.uk/2005/11/18/charity-shops-still-generate-higher-percentage-charities/
- Published: 2005-11-18T00:00:00+00:00
- Author: Howard Lake

Supporters wishing to benefit charities by buying charity Christmas cards are once
again advised to buy them direct from a charity or through a charity shop. The Charities
Advisory Trust’s Charity Christmas Card Awards confirms that many charity Christmas
cards sold through intermediaries do not generate much for charities.
The ‘Scrooge
Award’ in this year’s Charity Christmas Card AWards goes to John Lewis: although
it displayed 548 designs for a range of charities it passed on an average of only
7.9% of the sale price to the charities. This is below the recommended minimum of
10% that the Charities Advisory Trust thinks charities should insist on.

Even the largest charities can’t secure high percentages from retailers. Cancer 
Research UK receives between 5 and 10% from cards sold through high street retailers,
whereas it receives at least 50% from the cards it sells in its shops.

A spokesman for John Lewis told Third Sector magazine that it encouraged manufacturers
to donate 10% of the cost to the beneficiary charity.

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