# Crisis hopes its Pud will be Christmas must-have present

- Link: https://fundraising.co.uk/2005/11/13/crisis-hopes-its-pud-will-be-christmas-musthave-present/
- Published: 2005-11-13T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3764.jpg)

Homelessness charity Crisis is joining the ranks of charities which sell ‘alternative’
gifts by selling a luxury Harrods Christmas pudding for £30. Each pud sold will 
pay for a homeless person to be given a Christmas dinner ‘with all the trimmings’
at this year’s Crisis Open Christmas.
Crisis acknowledge they are targeting the 
growing consumer interest in the ‘good’ gift, but they think their pud is different
because, unlike paying for a goat in east Africa, they are offering an actual gift
for friends and family.

The Crisis Pud can be bought online via a dedicated website or by phone.

The puddings can be delivered to the ‘giver’ or directly to the ‘receiver’. If a
company wishes to buy a number of the Crisis Puds as gifts to distribute to suppliers
or staff Crisis will deliver them on a specified date to the company’s premises.

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Chris Askew, Head of Fundraising at Crisis, said: “The Crisis Pud truly is a ‘good’
gift – good for friends and family who’ll enjoy the great taste of Harrods’ classic
puddings, good for the hidden homeless who get the chance of a fresh start in 2006
and for the giver – just good for the soul”.

Every pudding sold will raise £25 to help fight homelessness. With a total of 8,000
to sell, there’s the potential to raise £200,000. Given the help the charity receives
from volunteers and sponsors this total could fund all the direct running costs 
of the Crisis Open Christmas.

Harrods has supported Crisis’ work at Christmas for many years by donating the Christmas
Puddings that the charity’s guests enjoy with their own Christmas Dinners.

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 * **[UK shoppers to spend £5 billion online for Christmas](https://fundraising.co.uk/2005/11/26/uk-shoppers-spend-5-billion-online-christmas/)**(
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