# Mini Millions website aims for £100,000 for Children in Need

- Link: https://fundraising.co.uk/2005/11/05/mini-millions-website-aims-100000-children-need/
- Published: 2005-11-05T00:00:00+00:00
- Author: Howard Lake

**Volunteer fundraiser Paul Peace is trying to emulate the success of student Alex
Tew and his Million Dollar Homepage by creating a pixel advert website to raise 
£100,000 for BBC Children in Need in 30 days.**

Peace is encouraging companies and individuals to buy advertising space on his page
for up to a year. He has adapted student [Alex Tew’s web page idea](https://fundraising.co.uk/2012/01/13/milliondollarhomepage-creator-applies-idea-fundraising/)
by dividing his into squares from a chocolate bar, most appropriate for a children’s
charity. He has 1000 chunks of chocolate and is selling them for £100, to be donated
in its entirety to BBC Children in Need.

He has used a number of the elements of the original site that presumably contribute
to its success, including the running total and a blog.

## Advertisement

To date his success has not been as stellar as that of Alex Tew and his site, but
he does have some corporate advertisers such as HSS Hire and the Phone Co-op. Nevertheless,
it’s clear from his blog just how much work and effort he has put into this initiative.

When UK Fundraising covered the [original Million Dollar Homepage](https://fundraising.co.uk/2005/09/22/student-makes-43000-online-selling-space-his-web-page/),
we lamented the fact that no charity (or their creative agencies) had come up with
the idea. Well, we’re pleased to find someone using and adapting the idea to raise
funds for charity.

## More pixel fundraising websites

Indeed, Paul Peace isn’t the only one doing so. Of the 500+ websites now trying 
to copy Alex Tew’s success, several have a charitable angle. For example:

 * www.gridclicks.com says it will donate 50% of all sales to charity
 * www.pixelsforpoverty.com says it will donate 50% of all sales to charity
 * www.millionpixels4kids.com says it will donate its income to help disadvantaged
   Bulgarian children
 * www.onemillionpixels.com will donate “a portion of each pixel sold” to the Red
   Cross
 * www.milliondollarhelppage.com is aiming to raise $1,000,000 for the victims of
   the Hurricane Katrina disaster.
 * www.hundredgrandhomepage.com says it will donate 50% of everything earned to 
   Hurricane Katrina victims