# RSPCA launches alternative Christmas gift service

- Link: https://fundraising.co.uk/2005/10/16/rspca-launches-alternative-christmas-gift-service/
- Published: 2005-10-16T23:00:00+01:00
- Author: Howard Lake

This month, the RSPCA is launching an alternative Christmas gift service for animal
lovers – the ‘RSPCA Christmas Gift Box’ – through an integrated campaign including
inserts, press advertising, and online activity.
The ‘RSPCA Christmas Gift Box’ 
offers a range of ‘virtual’ Christmas gifts, such as a ‘Kitten Sleep Pod’ at an 
animal centre or an ‘Emergency Kit’ for an RSPCA animal ambulance.

Purchases can be made by mail, telephone or online. Payment for all gifts goes to
the RSPCA and the purchaser receives a specially designed gift card detailing the
gift purchased and how it will be used to help animals in need.

All offline creative work, together with a stand-alone e-commerce website, has been
developed by Whitewater, the direct marketing agency responsible for all of the 
RSPCA’s direct response fundraising work. Whitewater has also partnered with internet
specialist Agency.com to test a range of online promotional activities driving traffic
to the website.

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