# More spent on online adverts than billboard

- Link: https://fundraising.co.uk/2005/10/05/more-spent-online-adverts-billboard/
- Published: 2005-10-05T23:00:00+01:00
- Author: Howard Lake

The amount spent on online advertising is continuing to grow, according to the Internet
Advertising Bureau (IAB), rising by 62% to £490 million in the first half of 2005.

A study by the IAB, World Advertising Center and PricewaterhouseCoopers found that
online advertising now represents 5.8% of all advertising expenditure in the UK.
Growth in online advertising expenditure is still rapid, with more spent in the 
first six months of 2005 than in the whole of 2003.

Paid-for search marketing enjoyed particularly steep growth this year, rising by
73% on the previous period last year to £197.3 million. Indeed paid-for search accounted
for 40% of all online advertising expenditure in the first six months of this year.

Online advertising overtook radio advertising in 2004, in terms of the amount spent,
and has now surpassed that spent on posters and bus shelter advertising.

## Advertisement

Not surprisingly, according to the BBC, online advertising has some way to go before
it eclipses TV advertising, which currently brings in £4.7 billion a year.

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