# Talk Fundraising reports 96% retention rate for one client

- Link: https://fundraising.co.uk/2005/09/12/talk-fundraising-reports-96-retention-rate-one-client/
- Published: 2005-09-12T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3580.gif)

Direct marketing agency Talk Fundraising reports that it has achieved a 96% retention
rate after the first year on behalf of mental health charity Rethink. 
Talk Fundraising’s
Steve Philliben claims that staff retention is at the root of his company’s success.

He believes that high levels of staff turnover within professional fundraising organisations
contribute to rising levels of supporter attrition. Such turnover makes it difficult,
he argues, for these companies to invest in training programmes.

Philliben said: “If you can keep your staff you can deepen your pool of expertise
and become ever more sophisticated in developing your fundraising ethos. It is this
ethos that defines your client’s representation, and it is that which impacts on
attrition levels more than any other factor.

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