# Women marketers closing pay gap

- Link: https://fundraising.co.uk/2005/09/05/women-marketers-closing-pay-gap/
- Published: 2005-09-05T23:00:00+01:00
- Author: Howard Lake

The annual Rewards Survey of The Chartered Institute of Marketing members indicates
that female marketers are closing in on men in terms of pay and rewards.
Women have
narrowed the gap from 17.6% in 1995 to 2.8% in this latest survey, published today.
Indeed, the survey reveals that in junior management positions at least women are
earning around 5.6% more than their male colleagues.

Other key findings of the report show that pay increases for marketing professionals
averaged 3.0% in the last 12 months with a third receiving a bonus equivalent to
10% of salary. It finds that senior marketers are now paid between 6% and 9% more
than other functions within organisations, with the manufacturing sector topping
the scale.

Commenting on the report Christine Cryne, chief executive at The Chartered Institute
of Marketing, said; “This is the twenty-third year for the Rewards Survey, which
is jointly conducted by us and Croner Reward… Admittedly gender based inequality
still exists but the survey indicates that, at least within marketing, discrimination
is diminishing.”

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The survey covered public, private and voluntary sectors, but there was no analysis
of male/female salary scales within single sectors, so it’s not possible to determine
how the voluntary sector is performing in this area.

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