# CCB shares details of donor attitudes survey

- Link: https://fundraising.co.uk/2005/09/05/ccb-shares-details-donor-attitudes-survey/
- Published: 2005-09-05T23:00:00+01:00
- Author: Howard Lake

Marketing analysts Coad, Cole & Burey Ltd have released summary results of their
latest survey into donor attitudes.
Code, Cole and Burey (CCB) used its fast.MAP
system to ask 10,000 panellists selected to be representative of the UK consumer
market about their charitable giving.

Asked why they still gave to their choice of charity, female respondents said that
it was because they believed it was a worthwhile cause, the charity kept in regular
contact, or because they could relate to the cause.

Asked the same question, males said they gave because the charities needed their
money, or because they or someone they knew had been helped by the charity.

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Looking at different loyalty bands within the panel, CCB reports that the three 
top reasons for “medium loyalty donors” to stop donating were:

* the charity failed to contact them after they moved house

* they gave to a recent disaster appeal

* they did not like the way they were recruited.

You can view a summary of the panel results in Powerpoint form – optimised only 
for Microsoft Internet Explorer, but mostly readable in other browsers such as Firefox–
at CCB’s website.

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