# Islamic Aid launch appeal to coincide with Ramadan

- Link: https://fundraising.co.uk/2005/09/04/islamic-aid-launch-appeal-coincide-ramadan/
- Published: 2005-09-04T23:00:00+01:00
- Author: Howard Lake

Islamic Aid’s appeal includes an email from its chairman Mahmood Hassan with suggested
giving levels of £15, £75, and £1,300.
Mr Hassan explains in the email message that“
It is our duty to Allah (swt) to help those in need”. He encourages recipients: “
Please send your Zakah, Sadaqah, Lillah, Zakatul-fitr and other donations today.”

The message is brief and plain, except for a graphic banner ad at the bottom promoting
and linking to an online direct debit facility. Indeed, the message concludes with
a promotion of online direct debits: “You can maximise your reward this Ramadan 
by signing up an online Direct Debit to give every month for those in need.”

Religious festivals are of course often a good opportunity with which to engage 
with some supporters and to make a fundraising request.

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