# Mattel UK begins cause-related marketing deal with Save the Children

- Link: https://fundraising.co.uk/2005/08/25/mattel-uk-begins-crm-deal-save-children/
- Published: 2005-08-25T23:00:00+01:00
- Author: Howard Lake

**Toy maker Mattel UK has launched a cause-related marketing initiative with Save
the Children, featuring a fundraising wristband specially designed to fit young 
girls.**

The limited edition wristband will raise funds to help young girls around the world
get the same access to education that girls in the UK enjoy. Wristbands are being
sold online for £1.99 of which Save the Children will receive £1 per wristband sold.

The silver glitter design wristband will be on sale via the My Scene website which,
according to Mattel, is the fourth most popular website for girls with 850,000 monthly
visits in the UK alone. A special microsite has been created and will be run by 
youth marketing specialists Dubit.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Mattel’s Barbie My Scene team carried out research and found that young children
were keen to show their support for children’s charities but had problems with current
wristbands on offer as they were too big for them and fell off.

The wristbands are being promoted with celebrity endorsement, and there is an added
incentive to purchase since each girl could win VIP tickets to the new My Scene 
movie.

 * **[IWITOT to see UK and European speakers join forces for the first time](https://fundraising.co.uk/2021/07/09/iwitot-to-see-uk-european-speakers-join-forces-for-first-time/)(
   9 July 2021)**
 * **[Barbie stars support Save the Children on global girls empowerment campaign](https://fundraising.co.uk/2023/07/11/barbie-stars-support-save-the-children-on-global-girls-empowerment-campaign/)(
   11 July 2023)**