# Macmillan launches its first online advertising campaign

- Link: https://fundraising.co.uk/2005/08/17/macmillan-launches-its-first-online-advertising-campaign/
- Published: 2005-08-17T23:00:00+01:00
- Author: Howard Lake

Macmillan Cancer Relief is launching its first online advertising campaign to promote
its World’s Biggest Coffee Morning fundraising event using Delia Online.
The campaign
begins on 30 August with Macmillan sponsoring editorial on the Delia Online homepage
together with some of the themed recipe galleries. Banners link through to the charity’s
microsite for the campaign. The advertising campaign will run for four weeks in 
September.

The charity will also have content in two email newsletters sent to all the 125,000
subscribers to Delia Online, encouraging them to host their own fundraising coffee
morning.

Helen Gray, National Events Manager at Macmillan Cancer Relief, said: “We’re really
excited about our first online advertising campaign. The reach and number of users
that deliaonline.co.uk has will enable us to talk to almost 400,000 users. Many 
of those users are our target demographic for World’s Biggest Coffee Morning.”

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