# March of Dimes creates blogging community for volunteer fundraisers

- Link: https://fundraising.co.uk/2005/08/14/march-dimes-creates-blogging-community-volunteer-fundraisers/
- Published: 2005-08-14T23:00:00+01:00
- Author: Howard Lake

Louise Cook of the Fundraising Technology blog reports on a blogging community created
by US nonprofit March of Dimes. Volunteer fundraisers and supporters are encouraged
to share their thoughts and experiences via a blog.
Cook finds the personal stories
compelling: “reading the blogs themselves is an extremely emotional experience”,
she says, “as parents express their feelings in a way that few fundraisers, advertisements,
or leaflets ever could.”

“How could anyone not want to make a donation as a result?” she asks.

Cook argues through her blog that UK charities should catch up on the value of blogging
and blogging communities. To do so would, however, mean a change in the way charities
think about events and campaigns. Instead, she recommends “give people a space to
be passionate about your cause.”

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