# ClickNow signs up Institute of Fundraising

- Link: https://fundraising.co.uk/2005/08/04/clicknow-signs-institute-fundraising/
- Published: 2005-08-04T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3535.jpg)

ClickNow, the search engine that donates a proportion of its revenue to charities,
has signed up its 70th partner, the Institute of Fundraising.
Click Now receives
money for each search conducted on its search engine, operated in partnership with
Ask Jeeves. Charities that persuade their supporters to search on the site will 
earn a proportion of the income from these searches.

Since its launch in June 2005, ClickNow has signed up 62 charities and 9 corporate
partners. As well as the Institute of Fundraising, new members joining include Debra,
Devon Wildlife Trust, The Terrence Higgins Trust, Schroders and OCS.

There is no single search engine page for ClickNow. Instead, it creates a dedicated
co-branded search page for each of its charity and corporate partners which they
link through to from their site or emails. In this way, the number of searches each
charity generates can be tracked easily, and supporters can be certain which charity
they are supporting. On the other hand, the ClickNow brand is not emphasised as 
much as it could.

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ClickNow admits that it “cannot invest in huge marketing budgets” at this stage 
so “that is why we are counting on you – our most loyal supporters – to help to 
spread the word about ClickNow.”

The company is also expanding its online service to offer more ways of generating
income through affiliate deals. It is in the process of completing negotiations 
with an insurance offer similar to its telecom and holiday packages, where all insurance
policies booked through ClickNow will generate a donation to the individual supporter’s
nominated charity.

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