# CAF launches pilot regional campaign to promote giving

- Link: https://fundraising.co.uk/2005/07/31/caf-launches-pilot-regional-campaign-promote-giving/
- Published: 2005-07-31T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3515.gif)

CAF (Charities Aid Foundation) has joined forces with newspaper publishers The Kent
Messenger Group to pilot a regional awareness campaign to increase charitable donations.

Leading up to National Giving Week (17 2-23 October 2005), Get Kent Giving has been
launched through The Kent Messenger Group’s paid-for titles, website kentonline.
co.uk and radio station KM FM. The aim is to motivate people and businesses in the
county to make regular, tax-efficient donations to their favourite good causes, 
and to challenge fundraisers to convert their donors into effective givers.

Ken is the home county of Charities Aid Foundation (CAF), who initiated the first
National Giving Week in 2004.

The campaign will run through to the end of October. CAF is offering £50,000 to 
be shared by some Kent charities based on a public vote. Nominations for the funds
are being invited from the newspaper group’s readers. Charities can even enter themselves
or encourage their volunteers and supporters to nominate them. Charities must be
UK registered.

## Advertisement

CAF say that they have focused on Kent because households in the South East lag 
behind less well off regions of the country when it comes to giving to charity.

Under a third of households in the region give to charity (30.6%), ranking the South
East fourth from bottom in a national league table, according to research commissioned
by CAF. Of those households that do give, only 0.8% of income goes to charity. In
comparison, the Northern Irish are the most generous – 52.4% of households donate,
with the proportion of income at 1.5%.

John Thurley, Director of National Giving Week, said: “This is the first time such
a campaign has been tried anywhere in the UK. We believe the KM Group’s well established
commitment to its communities will really make a difference to how people give to
charity.

CAF’s figures are based on its analysis of figures in the government’s annual Expenditure
and Food Survey 2003 carried out by the Office for National Statistics (ONS) on 
a sample of 7,850 households.

 * **[Building Society's Hospice Supporter Accounts benefit hospices again](https://fundraising.co.uk/2005/08/08/building-society039s-hospice-supporter-accounts-benefit-hospices-again/)**(
   8 August 2005)
 * **[New director of community fundraising at Cancer Research UK](https://fundraising.co.uk/2005/08/08/new-director-community-fundraising-cancer-research-uk/)**(
   8 August 2005)
 * **[Tesco collection raises £250,000 in two days](https://fundraising.co.uk/2005/08/21/tesco-collection-raises-250000-two-days/)**(
   21 August 2005)