# Crazy Horse wins animal charity's direct marketing account

- Link: https://fundraising.co.uk/2005/07/22/crazy-horse-wins-animal-charity039s-direct-marketing-account/
- Published: 2005-07-22T23:00:00+01:00
- Author: Howard Lake

Battersea Dogs and Cats Home has appointed Crazy Horse to handle its direct marketing
fundraising campaigns.
The charity has asked the agency to help it use direct marketing
to acquire and retain donors.

Fiona Healy-Hutchinson, director of fundraising for Battersea Dogs and Cats Home,
told mad.co.uk: “The Crazy Horse team impressed us with their strategic expertise
in direct marketing fundraising planning for the charity sector, their service culture
and their practical and flexible approach to working with us.”

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