# Direct mail price change attracts little interest at National Convention

- Link: https://fundraising.co.uk/2005/07/19/direct-mail-price-change-attracts-little-interest-national-convention/
- Published: 2005-07-19T23:00:00+01:00
- Author: Howard Lake

A workshop at the Institute of Fundraising’s National Convention presented by the
Royal Mail’s head of size-based pricing attracted just seven delegates. Yet the 
implementation of sized-based pricing is likely to have a major impact on the profitability
of direct mail fundraising.
Laura Thomas, policy officer at the Institute of Fundraising,
told Third Sector magazine that she was having considerable difficulty in persuading
charities that the changes could hurt them. It could be the death knell for postal
direct mail, she said. Not one charity responded to her requests for contributions
to the Institute’s response to the consultation.

The changes, due to be announced on 1 August 2005 by regulator Postcomm, could be
particularly costly to charities who relied on income from banker direct mail packs
that came in a non-standard size.

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