# New online shopping service offers affinity income

- Link: https://fundraising.co.uk/2005/07/18/new-online-shopping-service-offers-affinity-income/
- Published: 2005-07-18T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3480.jpg)

Halochoices, the online member benefits programme that offers discounted shopping
on the internet, is offering to donate 66% of its fee for every new member generated
by a charity.
Halochoice members pay £15 a year to access the site’s benefits, and
it is offering to donate £10 for each new member recruited by a charity. Charities
can earn recurring income if the member renews each year.

To help drive conversions Halochoices will offer partner charities a version of 
their site branded in the name of the charity. It will also create a web page that
a charity can use to promote itself to its supporters, including the promotion of
its own goods and services.

Halochoices says that it already has a membership of over 200,000 individuals.

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