# CLIC Sargent appoint AMA in 'Spend a Penny' project

- Link: https://fundraising.co.uk/2005/07/16/clic-sargent-appoint-ama-039spend-penny039-project/
- Published: 2005-07-16T23:00:00+01:00
- Author: Howard Lake

AMA Charity Services Ltd (AMA) has win the outbound calling contract for children’s
cancer charity CLIC Sargent’s Spend a Penny campaign.

The ‘Spend a Penny, Help a Life’ campaign involves outbound calling from AMA, to
a warm database. AMA initially conducted a test with operators contacting past customers
of Cleaning and Wiping Supplies Ltd, encouraging them to ‘spend a penny’ on a variety
of goods, including toilet rolls, whilst explaining the direct benefits of their
purchase to the CLIC Sargent Spend a Penny project.

CLIC Sargent were very satisfied with the result of the test campaign in terms of
attention to detail, communication and feedback, and as a result have appointed 
AMA to handle the outbound calling, which is set to begin on 1 August 2005.

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