# Charities launch ImpACT coalition to generate positive reporting of charities

- Link: https://fundraising.co.uk/2005/07/15/charities-launch-impact-coalition-generate-positive-reporting-charities/
- Published: 2005-07-15T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Impact_coalition_1221042858.
jpg)

ImpACT is the coalition of 85 charities which aims improve public understanding 
of the charity sector, especially by addressing negative and often unrepresentative
reporting by media organisations.

The scheme is the creation of Alan Gosschalk, Director of Fundraising at Shelter,
who was originally alarmed at how few fundraisers and charities were prepared to
speak in public in favour of face-to-face fundraising in the wake of media coverage
of chuggers. It has been assisted by Joe Saxton, chair of the Institute of Fundraising,
who, according to Third Sector magazine, has helped the organisation clarify its
aims and key messages.

ImpACT stands for Improving Accountability, Clarity and Transparency. It aims to
promote six key themes. It has already published a question and answer document 
for charity sector staff to help them answer common questions and misperceptions
about the sector and charities’ fundraising practices. This document can be downloaded
from the NCVO and Institute of Fundraising websites.

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www.impactcoalition.org.uk

 * **[New code on charities’ accountability and transparency](https://fundraising.co.uk/2005/10/03/new-code-charities039-accountability-and-transparency/)**(
   3 October 2005)
 * **[Top 15 charities sign up to ImpACT coalition](https://fundraising.co.uk/2006/01/03/top-15-charities-sign-impact-coalition/)**(
   3 January 2006)
 * **[ImpACT Coalition unveils new logo](https://fundraising.co.uk/2007/05/11/impact-coalition-unveils-new-logo/)**(
   11 May 2007)