# Face-to-face campaigns featured for first time in Institute's awards

- Link: https://fundraising.co.uk/2005/07/14/facetoface-campaigns-featured-first-time-institute039s-awards/
- Published: 2005-07-14T23:00:00+01:00
- Author: Howard Lake

An award specifically for face-to-face fundraising campaigns was included for the
first time in the annual Professional Fundraising magazine/Institute of Fundraising
Awards. 
Sponsored by the Public Fundraising Regulatory Association’s (PFRA) , the
award was won by VSO, which used face-to-face street fundraising, provided by Dialogue
Direct (DD), for the first time this year. The initiative exceeded targets for recruited
donors and achieved a high level of Gift Aid commitment. The award entry also highlighted
the amount of training given to fundraisers by both DD and VSO, enabling staff to
effectively communicate VSO’s work to potential donors.

Also shortlisted for the award was NSPCC, who used Gift Fundraising to inspire people
to support the ‘Someone To Turn To’ campaign, achieving the target of 2100 new donors
in less than six weeks.

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