# WWF reports impressive online affiliate marketing statistics

- Link: https://fundraising.co.uk/2005/07/13/wwf-reports-impressive-online-affiliate-marketing-statistics/
- Published: 2005-07-13T23:00:00+01:00
- Author: Howard Lake

WWF-UK’s online affiliate marketing campaign to promote adopting an animal has worked
very well to date, with an average click through rate of 18.10%, and on on-site 
conversion rate of 2.17%.
WWF-UK’s affiliate marketing campaign is conducted with
DGM-UK, and encourages people to give at least £2 a month by direct debit to adopt
an animal.

The environmental charity is currently offering website owners a range of commissions:

1 – 24 direct-debit sign ups: £11.50 per sign up

## Advertisement

25 – 49 direct-debit sign ups: £15 per sign up

50+ direct-debit sign ups: £17.50 per sign up

The charity offers a cookie length of 30 days.

WWF-UK also uses the DGM-UK affiliate network to promote its membership campaign.
The charity reports that this online campaign is generating a click through rate
of 11.4%, and on on-site conversion rate of 1.2%

Its current commission rates for membership are:

1 – 24 direct debit sign ups: £15 per sign up

25 – 49 direct debit sign ups: £20 per sign up

50 + direct debit sign ups: £25 per sign up

It too offers a cookie length of 30 days.

 * **[Voluntary Sector magazine features online fundraising](https://fundraising.co.uk/2005/07/14/voluntary-sector-magazine-features-online-fundraising/)**(
   14 July 2005)
 * **[Law Society Charity donates over £400,000 last year](https://fundraising.co.uk/2005/07/14/law-society-charity-donates-over-400000-last-year/)**(
   14 July 2005)
 * **[Charities missing out on £1.4 billion through low profile of payroll giving, says CAF](https://fundraising.co.uk/2005/07/22/charities-missing-out-14-billion-through-low-profile-payroll-giving-says-caf/)**(
   22 July 2005)