# Whitewater makes its adverts go further

- Link: https://fundraising.co.uk/2005/07/12/whitewater-makes-its-adverts-go-further/
- Published: 2005-07-12T23:00:00+01:00
- Author: Howard Lake

Marketing and fundraising agency Whitewater are making sure their print adverts 
have a wider audience by publishing them online. Charities that rely on print advertising
could do the same.
Whitewater has been running a series of innovative full-page 
colour adverts in Professional Fundraising magazine for some months now. Keen to
ensure a wider audience, the agency has published the adverts on its website.

This is a good example of attempting to maximise a print advertisement’s impact,
not least because the adverts have a longer life on the web.

Charity print, radio and TV advertising could also be made to go the extra mile 
in this way. Indeed, many award-winning charity advertising campaigns deserve a 
longer life online.

## Advertisement

 * **[Agency.com wins Christian Aid online strategy account](https://fundraising.co.uk/2005/07/12/agencycom-wins-christian-aid-online-strategy-account/)**(
   12 July 2005)
 * **[CTT to handle Amnesty International UK's online payment processing](https://fundraising.co.uk/2005/07/14/ctt-handle-amnesty-international-uk039s-online-payment-processing/)**(
   14 July 2005)
 * **[CLIC Sargent appoint AMA in 'Spend a Penny' project](https://fundraising.co.uk/2005/07/16/clic-sargent-appoint-ama-039spend-penny039-project/)**(
   16 July 2005)