# DMS offers free report on donor development programmes

- Link: https://fundraising.co.uk/2005/07/12/dms-offers-free-report-donor-development-programmes/
- Published: 2005-07-12T23:00:00+01:00
- Author: Howard Lake

Direct marketing and fundraising agency DMS has published a free report on the donor
development programmes of over 60 major charities.
The agency analysed over 300 
donor mailings from the charities in terms of how it would feel as a supporter to
receive them.

The agency considered what charities ask donors to do, what options for support 
do they offer, how often do they contact donors, how do they create the ‘feel-good
factor’, and how personal and relevant are the communications?

The results, published in “On being a donor”, offer a guide to best practice and
highlight areas for improvement.

## Advertisement

The publication is available at no charge from DMS.

DMS previously carried out a study on welcome mailings and packs from charities,
published as “Warm Welcomes”.

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