# Payroll giving promoted with pilot radio campaign

- Link: https://fundraising.co.uk/2005/07/11/payroll-giving-promoted-pilot-radio-campaign/
- Published: 2005-07-11T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3458.gif)

A two-week radio advertising campaign is calling on employees in Wales and Manchester
to give through their payroll.
This new campaign aims to increase the number of 
employees signed up to Payroll Giving across the regions.

Tina Steele, Project Manager of the Payroll Giving Grants Programme, said: “We are
consciously targeting employees rather than their employers with this advert as 
part of an ongoing, diversified communications strategy to attract all relevant 
audiences to the scheme.”

The radio advert is being aired on Red Dragon FM and Capital Gold (Manchester) over
the next 2 weeks. If the adverts prove successful, they will be rolled out to some
of the most popular regional radio stations across all areas of the UK.

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Co-ordinated by the Payroll Giving Grants programme, the advert highlights the new
incentives available for employers and employees that sign up. The grants programme
rewards SME employers for making payroll giving available to staff with a cash payout
of up to £500. It also matches the first £10 donated by each of their employees,
every month, for a period of six months.

The Payroll Giving Grants programme, a Home Office funded initiative, is administered
and promoted by the Institute of Fundraising and Business in the Community.

Any employer, large or small, can sign up to Payroll Giving and any employee can
give through the scheme, but the Grants programme is limited to employers with fewer
than 500 staff and set up a Payroll Giving scheme before the end of December 2006.

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