# RNID to launch new campaign on wearing hearing aids

- Link: https://fundraising.co.uk/2005/07/05/rnid-launch-new-campaign-wearing-hearing-aids/
- Published: 2005-07-05T23:00:00+01:00
- Author: Howard Lake

Two of the voluntary sector’s most successful practitioners have been recruited 
by the RNID – the charity for deaf and hard of hearing people – to spearhead a major
new campaign set to launch later this year.
John McCaffrey, formerly Director of
Development at the V&A, will be in charge of income generation and Susan Osborne,
formerly Executive Director of Communications at Cancer Research UK, will lead on
PR and profile raising for the campaign, which will seek to make wearing hearing
aids as acceptable and desirable as wearing glasses.

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