# ActionAid begins affiliate marketing campaign

- Link: https://fundraising.co.uk/2005/07/05/actionaid-begins-affiliate-marketing-campaign/
- Published: 2005-07-05T23:00:00+01:00
- Author: Howard Lake

International development charity ActionAid is testing online affiliate marketing
as a fundraising tool to boost child sponsorship in partnership with Tradedoubler.
The charity is offering to pay website owners £30 for generating a child sponsor.
It is offering a cookie time of 45 days, meaning that website owners will still 
be credited for generating a donor even if the donor doesn’t get round to making
the gift for a month and a half. To protect its own brand and online marketing campaigns,
ActionAid is restricting the keywords that affiliates can use to promote the programme.
For example the charity states that affiliates are not permitted to use “the Action
Aid brand name, brand misspellings or similar variations in the written copy of 
adverts on [PPC (Pay per Click) search engines](https://www.whitehat-seo.co.uk/seo-services/pay-per-click-management).”
ActionAid approves participating merchants on a case-by-case basis. World Vision
also use Tradedoubler to promote their child sponsorship campaign. They offer website
owners slightly less, at £25 per sponsor. The graphical creative on offer from ActionAid
includes:         

 * **[Payroll giving promoted with pilot radio campaign](https://fundraising.co.uk/2005/07/11/payroll-giving-promoted-pilot-radio-campaign/)**(
   11 July 2005)
 * **[DMS offers free report on donor development programmes](https://fundraising.co.uk/2005/07/12/dms-offers-free-report-donor-development-programmes/)**(
   12 July 2005)
 * **[Direct mail price change attracts little interest at National Convention](https://fundraising.co.uk/2005/07/19/direct-mail-price-change-attracts-little-interest-national-convention/)**(
   19 July 2005)

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