# WDCS top listed charity entrant in poster competition

- Link: https://fundraising.co.uk/2005/07/03/wdcs-top-listed-charity-entrant-poster-competition/
- Published: 2005-07-03T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3446.jpg)

International conservation charity the Whale and Dolphin Conservation Society (WDCS)
has won a ‘highly commended’ award in the Viacom/Transport for London ‘Copywriting
Goes Underground’ poster advertising competition, making it the top listed charity
entrant.
The competition, for long copy poster advertisements of no fewer than 50
words, received over 150 entries, including 25 on behalf of charities.

The overall winner was ‘Exceed your Vision’ for Epson Photoprinters.

As well as the award WDCS has been offered free 48 sheet poster sites at several
key London Underground stations.

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Produced by direct marketing and fundarising agency Whitewater, which is also responsible
for the charity’s long-running DRTV advertising, the poster uses emboldened text
to show the life-size silhouette of a bottlenose dolphin leaping over copy that 
explains what amazing animals they are and what WDCS is doing to protect whales 
and dolphins worldwide. The poster’s call to action read “Join us – extend the flipper
of friendship”.

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