# New name for Battersea Dogs Home

- Link: https://fundraising.co.uk/2005/06/30/new-name-battersea-dogs-home/
- Published: 2005-06-30T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3441.jpg)

Battersea Dogs Home has today changed its name to Battersea Dogs & Cats Home. The
change officially marks the work that the Home does for the lost and abandoned cats
in its care.
Duncan Green, Director General of Battersea Dogs & Cats Home said: “
Many people are still unaware that the Home rescues, reunites and rehomes hundreds
of cats every year, and has done since 1883. Our feline friends are such a big part
of the Home so it’s only right that we make their status official”.

The official logo will be changed over time, but the charity said that this wasn’t
a decision that was made lightly. By 2001, Battersea’s cat intake reached 25% of
their total animal intake but, in spite of the BBC TV series, many people still 
did not know that they had cats at the London site.

In addition, recent research amongst supporters highlighted that the current logo
wasn’t felt to reflect the publics’ perception of the Home as a warm, caring and
welcoming organisation.

## Advertisement

The rebranding was carried out by Renton & Johnston who beat two other agencies 
in a pitch for the work last year.

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