# Sarah Hughes sets up as independent new media consultant

- Link: https://fundraising.co.uk/2005/06/27/sarah-hughes-sets-independent-new-media-consultant/
- Published: 2005-06-27T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3424.jpg)

After nine years as Head of New Media at Charities Aid Foundation (CAF), Sarah Hughes
has left to set up new media agency Charity21 which will provide consultancy to 
charities in giving, fundraising, and communications strategy and planning.
Sarah
has 12 years experience of new media: during her time at CAF she was responsible
for a wide range of key developments both for CAF and the charity sector. These 
include the UK’s first online corporate grantmaking tool (2000), the CAF Charity
Account online (1998), CafCash’s e-banking service (2001), a workplace giving tool(
2003), CAF’s credit card giving portal GiveNow (2002), and the efundraising.org 
charity fundraising portal (2002).

Since 2003 Sarah’s focus at CAF has been on its back office web integration, the
consolidation of some its multiple sites and its e-communications and customer relationship
management strategies.

Whilst at CAF Sarah also developed new media partnerships with OneWorld, AlertNet(
Reuter Foundation), United Nations Foundation, Do-it, AOL UK and AOL Time Warner.

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As such she is one of the leading and most experienced practitioners in the UK in
charities’ use of new media. She has given extensive voluntary support to the development
and understanding of new media in the charity sector, and encouraged its effective
adoption. She is Chair of the Institute of Fundraising’s Working Party for Electronic
Fundraising Code, Chair of the Advisory Board of the Charity Technology Trust, New
Media adviser to Operation Smile UK, and a member of the ePhilanthropy Foundation
Education Committee.

Her current clients include Mission Fish, Christian Aid, Make A Wish Foundation 
and CAF. Fundraising UK Ltd, the company behind UK Fundraising, is one of her first
consultancy partners. Sarah has played a valuable role in advising on the development
of UK Fundraising over the years.

Sarah explained her move into consultancy to UK Fundraising: “CAF has afforded me
quite an incredible wealth of experiences with new media, in the UK and overseas.
I am so pleased to be taking this leap forwards to concentrate on helping a larger
and more diverse range of charities achieve their New Media ambitions.

She believes that new media still has much to offer charities, but that specialist,
effective new media consultancy for charities is relatively hard to come by. “I 
really do have a mantra now, ” she added, “which is that new media is here to modernize
charity; their brand, their activities, and their fundraising.”

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