# WaterAid's drink more water campaign includes fundraising appeal

- Link: https://fundraising.co.uk/2005/06/22/wateraid039s-drink-more-water-campaign-includes-fundraising-appeal/
- Published: 2005-06-22T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3406.gif)

With impeccable timing, if you live in the currently sultry south east at any rate,
WaterAid has launched its drink more water campaign. The campaign’s website demonstrates
that even public information campaigns can and should have a fundraising element.

The Drink More Water campaign aims to encourage people in the UK to enjoy the health
benefits of drinking enough water and to raise awareness of the daily struggle faced
by 1.1 billion people who do not have access to clean water in the developing world.

The campaign website features information and advice to help ensure people drink
enough water. For example, a hydration calculator will allow people to input personal
details to reveal the difference between their perceived and actual hydration level–
and find out how much water they may need to top up.

In return for this health advice, WaterAid is asking people to make a donation of
£15 towards its work, the cost of providing clean water for life to one person in
a WaterAid project. The ‘donate’ button is only the second navigation option across
from the opening ‘welcome’ option, so is clearly a key element of the site.

## Advertisement

Ravi Narayanan, Chief Executive of WaterAid said: “The Drink More Water initiative
offers a unique opportunity to commit to a healthier lifestyle and at the same time
help bring clean water to the world’s poorest people.”

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