# NPadvisors reports successful microsite campaign for World Refugee Day

- Link: https://fundraising.co.uk/2005/06/20/npadvisors-reports-successful-microsite-campaign-world-refugee-day/
- Published: 2005-06-20T23:00:00+01:00
- Author: Howard Lake

US online fundraising agency NPadvisors.com reports that the microsite it build 
for USA for UNHCR to promote World Refugee Day has proved successful in terms of
actions generated and income.
Writing in his e-fund news, NPadvisors’ Rick Christ
offers a brief case study of the microsite that his agency built for USA for UNHCR.
He shares it as “an example of a site you could build for a special event or campaign.”

 

 

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The microsite’s campaign combined “tracking, use of special landing pages, and maximizing
a calendar event to draw attention to your organisation’s issues”.

 

 

 

 

 

 

The microsite was located at worldrefugeeday.us, a domain name specially registered
by NPadvisors. Built from a design specified by USA for UNHCR, it was created using
NPadvisors’ content management system.

 

 

 

 

 

 

According to Christ, in the first few weeks of the site’s existence, it generated
hundreds of ‘Refuge-Ecards’, which featured artwork from the nonprofit’s student
poster contest, together with hundreds of new “Thank You” messages to aid workers.
In addition the site raised “thousands of dollars in donations”. NPadvisors are 
also tracking the gifts that are made on the nonprofits’ main site that resulted
from a link from the microsite.

 

 

 

 

 

 

To generate awareness of the campaign, NPadvisors launched a keyword pay-per-click
text campaign. Christ adds that “these terms are occupying the coveted top position
in Google and the click through rates have averaged 3.7%!”

 

 

 

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