# RNLI uses SMS competition to fundraise during summer season

- Link: https://fundraising.co.uk/2005/06/16/rnli-uses-sms-competition-fundraise-during-summer-season/
- Published: 2005-06-16T23:00:00+01:00
- Author: Howard Lake

A new interactive SMS competition, giving visitors to the seaside the chance to 
win a Beach Beat surfboard, is being launched by the RNLI to boost fundraising on
the beaches.
A special promotional car sticker will be available from all RNLI beach
lifeguard patrolled beaches. The special stickers will encourage beach goers to 
participate in the competition by texting the word BEACH to a special SMS line.

 

 

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The new initiative – based on a successful pilot scheme in 2004 – will be introduced
on a larger scale throughout the 59 RNLI lifeguard patrolled beaches in the South
of England, in advance of the summer break.

 

 

 

 

 

 

SMS lines will be open from 23 June to 19 September 2005, the winner will be advised
on 3 October 2005.

 

 

 

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