# Migraine Trust appoints TDA to develop direct strategy

- Link: https://fundraising.co.uk/2005/06/16/migraine-trust-appoints-tda-develop-direct-strategy/
- Published: 2005-06-16T23:00:00+01:00
- Author: Howard Lake

The Migraine Trust has appointed direct marketing agency TDA to devise a direct 
marketing strategy to reach out to more of the UK’s 6 million people with the condition.

 

 

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TDA has been selected to devise a strategic direct approach to inform recipients
about the help that is available and ask for their financial support.

 

 

 

 

 

 

Yvonne Lane, Head of Fundraising at The Migraine Trust, explained: “the time is 
right to explore direct marketing as a vehicle to generate funds and TDA has the
right experience and knowledge.”

 

 

 

 

 

 

The direct marketing activity is expected to go live during summer 2005.

 

 

 

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