# Make Poverty History asks for free web ads

- Link: https://fundraising.co.uk/2005/06/07/make-poverty-history-asks-free-web-ads/
- Published: 2005-06-07T23:00:00+01:00
- Author: Howard Lake

The Make Poverty History campaign is appealing for extensive free online advertising
by offering a range of attractive adverts.

The Make Poverty History campaign has already achieved considerable free publicity
online by encouraging website owners to place their white band at the top right 
or left of their site with a small snippet of javascript code. Now they are offering
a range of attractive banner adverts, and are engaged in an email campaign (from
Comic Relief) promoting these to website owners.

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

The graphical ads come in a range of standard sizes, including buttons, skyscrapers
and banners, some of them with sound effects.

 

 

The Make Poverty History website offers them in an easy to use format, whereby website
owners simply need to cut and paste the HTML code provided.

 

 

A quick examination of the code, however, suggested there were no accessibility-
friendly ALT text tags to help explain what the graphics contained.

 

 

Some examples of the adverts available include:

 

 

[ http://www.makepovertyhistory.org](http://www.makepovertyhistory.org)

 

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This approach to seeking free online advertising has been used by many charities
and campaigning groups. Comic Relief has, until now, been probably the most successful
with its Turn the Web Red Campaign.

 

 

Certainly, since the adverts are served by the Make Poverty History campaign site,
the organisation will be able to track their effectiveness.

 

 

The campaign has not ignored print publications. It offers a choice of three PDF
adverts for reproduction on paper.