# Espotting changes name to Miva

- Link: https://fundraising.co.uk/2005/06/05/espotting-changes-name-miva/
- Published: 2005-06-05T23:00:00+01:00
- Author: Howard Lake

**Espotting and the FindWhat Group, the [pay-per-click online advertising service](https://www.whitehat-seo.co.uk/seo-services/pay-per-click-management),
are rebranding to become “Miva”. The new global company will become “the largest
independent Performance Marketing Network”, say Espotting.**

A number of charities have used espotting either to target their text adverts on
search results on high traffic sites, or to earn income by acting as an affiliate
to host espotting’s search results on their site.

Seb Bishop, chief marketing officer and one of the original founders of espotting,
said: “we help businesses grow in three different ways – we help advertisers grow
their customers, we help publishing partners grow their revenue and we help SMEs
grow online.

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“This is reflected in our new logo. The ‘a’ in our MIVA logo represents one of our
core values, infinite growth.”

 * **[Espotting donates £20,000 after online vote](https://fundraising.co.uk/2005/01/19/espotting-donates-20000-after-online-vote/)(
   19 January 2005)
 * **[Espotting puts its Christmas donation to an online vote](https://fundraising.co.uk/2004/12/21/espotting-puts-its-christmas-donation-online-vote/)(
   21 December 2004)
 * **[Pay-per-click promotion online](https://fundraising.co.uk/2002/03/12/payperclick-promotion-online/)(
   12 March 2002)  **