# Seafarers promotes challenge events with beermat

- Link: https://fundraising.co.uk/2005/06/02/seafarers-promotes-challenge-events-beermat/
- Published: 2005-06-02T23:00:00+01:00
- Author: Howard Lake

Maritime charity Seafarers UK is promoting its fundraising challenge events using
beermats with a text response mechanism.
The charity decided on a beer mat text 
response campaign because it wanted a novel way to raise awareness of its events“
with a new and diverse audience”. The campaign has been launched in partnership 
with Gales pubs, so the beermat promotes Seafarers Ale, which generates 5p per pint
sold.

On the reverse are promoted the series of fundraising events happening this summer
across the country. These include abseiling down a lighthouse with the Royal Marines
and cycling the 250-mile route from Falmouth to London, taken 200 years ago to deliver
the dispatches after Nelson’s victory in the Battle of Trafalgar.
Jon Scourse, Director
of Fundraising and Marketing of Seafarers UK, said: “We have worked really hard 
to find new and interesting ways to promote our fundraising activities this year.
The tie in with Gales was an ideal opportunity to not only raise funds through the
specially brewed Seafarers Ale, but also for us to reach those who may never have
heard of our charity or our exciting fundraising events before.

“The beer mat campaign seemed the perfect way to ensure immediate pick up for the
events which all have limited places available.”

## Advertisement

The beer mat encourages readers to send a text to the charity with their house number
and postcode or visit the charity’s website.

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