# Alzheimer's DM backfires

- Link: https://fundraising.co.uk/2005/05/31/alzheimer039s-dm-backfires/
- Published: 2005-05-31T23:00:00+01:00
- Author: Howard Lake

Callers to BBC Radio Ulster have complained about the content of a recent mailing
from the Alzheimer Society. 
Callers to the BBC said the mailing pack caused undue
alarm by raising fears that they would be sufferers of Alzheimer’s.

A spokesperson for the Alzheimer’s Society apologised for any distress caused by
the mailing.

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