# Save the Children launches supporter upgrade campaign

- Link: https://fundraising.co.uk/2005/05/28/save-children-launches-supporter-upgrade-campaign/
- Published: 2005-05-28T23:00:00+01:00
- Author: Howard Lake

Save the Children is approaching its 4,500 Children’s Champions supporters asking
them to increase their monthly donation to join Child Link, a fundraising initiative
that helps thousands of children in a region of the donor’s choice.
A direct marketing
drive conceived by TDA will highlight the scheme’s key benefits and encourage recipients
to raise their contribution to £15 per month. Child Link donors will receive regular
updates on the charity’s work in their selected region “through the eyes of one 
child”.

“We are targeting loyal supporters who have been giving to Save the Children for
at least four years,” said Charlie Stradling, Child Link Coordinator at Save the
Children. “Child Link will allow them to get closer to the cause and see how their
money is used to help empower communities to make a real, sustainable difference.
“
The ethical issue of directly funding individual children in poverty stricken communities
has led us to take a more general approach in recent years. However, we believe 
Child Link strikes a good balance and will appeal to this target group.”

Sarah Don-Bramah, Account Director at TDA, added: “Child Link marries the best aspects
of direct sponsorship with a generic committed gift. We are confident that our creative
strategy will motivate targets to upgrade their level of support.”

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