# London Marathon runners raise £7 million online via JustGiving

- Link: https://fundraising.co.uk/2005/05/26/london-marathon-runners-raise-7-million-online-justgiving/
- Published: 2005-05-26T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3315.jpg)

Runners in the 2005 Flora London Marathon have now raised over £7 million online
through online sponsorship service JustGiving.
JustGiving reports that 8,615 runners
built a fundraising page for the event using their service. They generated nearly
200,000 online donations, with an average value of £36. Each active fundraising 
page raised an average of over £900.

By using the online system runners ensured that charities benefited from £1.3 million
in automatically reclaimed Gift Aid. In addition, because most supporters donated
online rather than pledged money, £5 million was banked by charities _before_ the
race, saving charities the costly and time-consuming process of chasing funds once
the race was run.

The rise of online sponsorship has been dramatic. In 2001, just £20,000 was raised
online by London Marathon runners using JustGiving. A year later that figure grew
10 fold, reaching £1.2 million in 2003 and £3.4 million in 2004.

## Advertisement

JustGiving is the Flora London Marathon’s official partner for charity fundraising
for the fourth year running. Each runner can quickly build a web page, personalise
it with a photo and message and email it out to friends and family who then donate
by credit or debit card. JustGiving processes donations electronically and automatically
reclaims 28% Gift Aid.

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