# New business development director at Pennies from Heaven

- Link: https://fundraising.co.uk/2005/05/22/new-business-development-director-pennies-heaven/
- Published: 2005-05-22T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3310.jpg)

Coin collection scheme Pennies from Heaven has appointed Kate Frost as Business 
Development Director.

Kate joins the company from Barclays where she has taken a 12-month sabbatical 
from her role as Associate Strategy Director. Since joining Barclays in 1997, Kate
has played a key role in developing business and communications strategies across
Barclays Retail Banking Business.

Now in its fifth year Pennies from Heaven has recruited many large UK companies 
into the scheme, including Aviva, Barclays, Morgan Stanley and the Virgin Group.
To date the company has raised over £500,000 for a variety of charities through 
simply rounding down salaries to the nearest pound and donating the spare pennies(
with Gift Aid) to charity.

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Kate said: “Pennies from Heaven have the experience to update payroll systems quickly,
at little cost, and our marketing expertise has helped companies benefit from up
to 60% of their staff signing up.

“I want to increase the number of companies offering Pennies from Heaven to their
workforce as well as expanding the scheme to other areas where the public can donate
loose change – this will be worth millions of pounds to the charity sector year 
on year.”

Anthony Law, Managing Director of Pennies from Heaven, added: “Kate will not only
be helping us grow our payroll giving scheme but also developing new propositions
to enable consumers to donate their spare pennies at point of sale. We are aiming
to link up with major UK retailers and are confident this innovative scheme will
help companies build customer loyalty, enhance their reputation and generate good
will among stakeholders.”

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