# Tesco executives cycle for Action Medical Research

- Link: https://fundraising.co.uk/2005/05/19/tesco-executives-cycle-action-medical-research/
- Published: 2005-05-19T23:00:00+01:00
- Author: Howard Lake

Eighteen top Tesco executives, led by Director Tim Mason, together with a group 
of leading businessmen and women are taking part in a sponsored bike ride across
part of the route of the Giro d’Italia to raise funds for Action Medical Research.

The team, known as The Barking Badgers, will cycle along one of the toughest stages
of the Giro d’Italia, from Milan to Venice. Taking on the route designed for pro-
cyclists, these amateur enthusiasts will be cycling between 60 to 100 miles a day,
tackling tough climbs from 100m above sea level to 1434m in just over 15kms.

Action Medical Research is promoting the event to companies in terms of its team
building and networking opportunity.

Tesco director Tim Mason described the challenge as “a fantastic cycling adventure…
testing your stamina, resolve and ability to work as a team.” Tesco executives were
joined by staff from their suppliers including BT, De Lisle Communications, Dunnhumby
Ltd, IBM, JP Morgan Cazenove, Telstar Computers, Unilever and Vodaphone.

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