# Burnett Works to develop legacy campaign for Sense

- Link: https://fundraising.co.uk/2005/05/18/burnett-works-develop-legacy-campaign-sense/
- Published: 2005-05-18T12:10:01+01:00
- Author: Howard Lake

Full service direct marketing agency Burnett Works has been appointed by deafblindness
charity Sense to develop a legacy giving programme.

Following a successful test mailing to active donors last year, the campaign has
been developed around the theme of enabling deafblind children to connect with the
world around them. The campaign will target both existing and new supporters through
a variety of media, including direct mail, posters and leaflets.

The new materials use case studies of individual children and adults to encourage
the reader to empathise with the difficulty they experience in communicating and
to introduce people to the ways in which Sense can support them.

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A closely targeted mailing to 16,000 current and lapsed givers will be followed 
by a fulfilment brochure which details different types of gift and how legacies 
are used by Sense. In addition, a series of posters and take-one leaflets are being
used to recruit new pledges from the wider public. These will be available through
solicitors’ offices, Sense shops, events and conferences.

www.sense.org.uk

| [sense_legacyleaflet_200505.pdf](https://www.fundraising.co.uk/files/sense_legacyleaflet_200505.pdf) | 170.8 KB |

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