# BHF launches major campaign for Hearts in Crisis

- Link: https://fundraising.co.uk/2005/05/16/bhf-launches-major-campaign-hearts-crisis/
- Published: 2005-05-16T23:00:00+01:00
- Author: Howard Lake

The British Heart Foundation (BHF) has launched its biggest ever fundraising campaign,
Help a Heart Week, which takes place during June 2005.
The Help a Heart Week campaign
runs from 4 to 12 June 2005. It has been designed with a fully integrated, cross-
organisational approach and includes corporate partnerships, BHF shops, website 
activity, through the line advertising, community fundraising and a nationwide direct
mailing campaign.

The campaign has been designed in partnership with Target Direct and aims to drive
donations and recruit new supporters to the charity.

Marketing activity includes the BHF’s first new direct response TV advertisement
for two years on digital and terrestrial stations starting on 16 May. The advert
demonstrates how heart disease can strike without warning and the devastating impact
the disease can have on families.

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Press advertising will appear in a number of national titles, featuring a smashed
perfume bottle with the strap line, “Fatal for Her” dramatising the impact of heart
disease on people’s lives.

New and existing BHF corporate partners are supporting the campaign. Shredded Wheat
will donate £1 for every token sent in from the backs of packs and Tetley will promote
the campaign on four million packs and donate 50p for each pack sold. Comet will
distribute promotional postcards throughout their network of 250 stores.

Shoppers can give spare change using Coinstar’s blue machines in selected supermarkets.

Other supporters include MBNA, Weight Watchers, Candis, Deloitte, Yorkshire Bank,
Clydesdale Bank, Cannons Health and Fitness Clubs and Courtneys Leisure Centres,

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