# Event highlights digital media opportunities for charities

- Link: https://fundraising.co.uk/2005/04/24/event-highlights-digital-media-opportunities-charities/
- Published: 2005-04-24T23:00:00+01:00
- Author: Howard Lake

NMK is hosting an event in May detailing the benefits to charities of using digital
media for fundraising, campaigning and other aspects of their work.
Practitioners
from the digital industry, including agencies and charities, will be speaking at
NMK’s afternoon seminar ‘Charities: Making Digital Gains’ on 26 May 2005 in London’s
Soho.

Focusing on best practice examples of campaigns produced for digital platforms, 
as well as tackling broader issues, the event will address the interactive aspects
of awareness-building campaigns and supporter/volunteer CRM.

The event will explore how charities and agencies have innovated to manage digital
relationships in terms of data management, targeting content and calls to action,
personalisation, and retaining donors and volunteers.

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Among the speakers is Margaret Manning, CEO of the Reading Room, one of the UK’s
top five independent award winning digital agencies. Margaret is also lead project
director for many of Reading Room’s larger projects for public and third sector 
clients such as The Disability Rights Commission, British Library, The Law Society
and The Energy Saving Trust.

Su Sareen, Director of Lateral, will also be on the panel. Prior to joining Lateral
in 2000, Su was Head of Interactive and European Creative Director at Leo Burnett
and has worked with Ogilvy’s, FCB, McCann Ericksonn and Grey, winning many prestigious
awards. At Lateral, alongside their Levi’s® Europe account, Su has worked with charities
like Action Aid, IFAW Battersea Dogs Home, the Foyer Federation, and she has been
running the RSPCA account for four years.

Other speakers include Tom Mansel from Justgiving; Katie Williams, Account Director
at Agency Republic; and Heather Hopkins Senior Research Analyst at Hitwise UK.

Tickets cost £70, or £50 for third-sector organisations. Pre-booking is essential.

The event takes place from 1-4pm on 26 May 2005 at 01zero-one, Peter Street in London’s
Soho.

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