# HP fundraises online for NCH with donated smiles

- Link: https://fundraising.co.uk/2005/04/21/hp-fundraises-online-nch-donated-smiles/
- Published: 2005-04-21T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3178.jpg)

IT company HP is donating 25p to children’s charity NCH for every photo of a smile
donated to the company’s attempt to break a world record.
To celebrate ‘the smile’,
HP is asking people to donate their smile, or rather a photo of it, to create “Britain’s
biggest smile” and join an attempt to win a Guinness World Record for holding the
largest photographic exhibition ever. For every smile that is displayed on the HP
website the company will donate 25p to NCH.

“Be part of Britain’s biggest smile and help to get Britain’s children smiling” 
says the HP campaign.

Of course, the campaign benefits HP which is a retailer of digital cameras. And 
the campaign takes place exlclusively online, encouraging supporters to upload their
digital photo.

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As of this morning the campaign had received 6,628 donated smiles, worth £1,657 
to NCH.

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