# Ronan Keating lends vocal support to PDSA

- Link: https://fundraising.co.uk/2005/04/07/ronan-keating-lends-vocal-support-pdsa/
- Published: 2005-04-07T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3161.jpg)

Singer Ronan Keating has donated the use of his single ‘You Say Nothing at All’ 
to veterinary charity PDSA as the backing soundtrack for its television advert.

The TV advert forms the framework of a national awareness-raising campaign for 
PDSA, and the advert, entitled ‘Give something back’, was piloted in January 2005
in the Central ITV region. Following its success, the advert will air again this
month with the new soundtrack in the ITV Central, Meridian and West Country regions,
plus Channel 4 in those areas.

PDSA commissioned advertising agency Watson Phillips Norman to create the series
of vignettes that depict people and their pets, with the ‘Give something back’ strapline.

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