# Fundratios reports continued rise in committed giving

- Link: https://fundraising.co.uk/2005/03/28/fundratios-reports-continued-rise-committed-giving/
- Published: 2005-03-28T23:00:00+01:00
- Author: Howard Lake

The latest results from the annual Fundratios survey reveal that while voluntary
income is growing by an average 3.4%, committed giving has grown by 14.7% over the
past year.
The latest Fundatios research was completed at the end of 2004, and analysed
the fundraising results of 41 charities with a combined voluntary income of £1.4
billion.

Committed giving had not only grown significantly over the previous year, but it
had also enjoyed sustained growth, with an average growth of 17% per annum over 
the last five years.

This increase is due to face-to-face recruitment, which accounted for 10% of new
donors, and door drops which provided 20%, as well as direct mail, telemarketing
and door-to-door.

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Andrew Watt, Deputy Chief Executive and Head of Policy and Standards at the Institute
of Fundraising, says: “Income may have soared, but so too have the costs, reflecting
the level of initial investment needed to secure new long-term, committed donors.
Long-term investment in securing committed income underpinning organisations’ viability
is the trend that emerges from this year’s Fundratios study.”

Corporate giving has also experienced strong growth of 8% over the year reflecting
the improvement in corporate performance during that time. Growth in legacy income
has, however, slowed, coinciding with increased investment in promoting legacies
as a means of giving; as a result, income has fallen in relation to investment. 
Indeed, legacy income growth in three of the past five years has been below 2%.

Trust income has declined too, with more than half of all charities reporting lower
income from this source.

Fundratios is the charity fundraising benchmarking project co-ordinated by the Centre
for Interfirm Comparison (CIFC) in partnership with the Institute of Fundraising.

Part of this year’s Fundratios survey included a pilot study with Charities Aid 
Foundation (CAF) of 13 Scotland-based charities, with a total voluntary income of
£31 million. This study shows a particularly strong area of growth (16.8%) amongst
charities in Scotland, contributing 10.8% of total UK voluntary income.

Although the national study indicated a fall in local fundraising income, Scottish
charities succeeded in bucking this trend, with local fundraising yielding an average
of 15.6% of all voluntary income.

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