# Online show ticket affinity programme launched

- Link: https://fundraising.co.uk/2005/03/27/online-show-ticket-affinity-programme-launched/
- Published: 2005-03-27T23:00:00+01:00
- Author: Howard Lake

Theatre ticket specialist Encore is offering charities a free West End theatre ticket
ordering service for their websites on which they can earn 10% commission for sales.

Encore’s system will allow visitors to a charity’s website to buy tickets online
at a discount, with 10% commission on each sale being donated to the charity.

Encore is offering its online ticket booking system in ‘white label’ form, meaning
it can be integrated with any other website, using the same design and logo. Visitors
to the partner charity’s site would see the latest details of tickets, and click
through to Encore’s site at discounttheatre.com to place an order.

Encore managing director John Wales said: “most people book theatre tickets from
time to time – this way they can save money, and help the charity at the same time.”

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