# Mental Health Foundation seeks new donors with two mailings - Link: https://fundraising.co.uk/2005/03/09/mental-health-foundation-seeks-new-donors-two-mailings/ - Published: 2005-03-09T00:00:00+00:00 - Author: Howard Lake In an attempt to recruit more donors, the Mental Health Foundation has created two new look mailings, to go to over 100,000 people throughout the UK in March. The mailings illustrate what it is like to have a mental health problem and are both written from the point of view of someone who experienced mental ill-health. One pack contains a paper clip and describes what it feels like to be bent out of shape. The other follows the theme of feeling lost in a crowd. The concepts were devised by staff at the Foundation with the help of creative consultant Pauline Lockier, who said: “a number of people working at the Mental Health Foundation have experienced a mental health problem, and so their insight shone through in the work we did together. The words and images convey honest emotion and really describe what is like to feel depressed, which a number of people out there are likely to identify with.” Andrew Moffatt, Director of Fundraising at the Mental Health Foundation said: “We want to attract a new type of donor – somebody who would never before have considered giving a charitable donation to a mental health charity. It’s a huge challenge to make people understand what it can be like to experience mental illness. But the concepts we’ve come up with are new and effective.” ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) * **[Comic Relief use cash machine screens for fundraising advert](https://fundraising.co.uk/2005/03/09/comic-relief-use-cash-machine-screens-fundraising-advert/)**( 9 March 2005) * **[Bank contact centre workers donate skills to Comic Relief](https://fundraising.co.uk/2005/03/10/bank-contact-centre-workers-donate-skills-comic-relief/)**( 10 March 2005) * **[Institute of Fundraising to survey members on services and benefits](https://fundraising.co.uk/2005/03/22/institute-fundraising-survey-members-services-and-benefits/)**( 22 March 2005)