# Comic Relief use cash machine screens for fundraising advert

- Link: https://fundraising.co.uk/2005/03/09/comic-relief-use-cash-machine-screens-fundraising-advert/
- Published: 2005-03-09T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3063.jpg)

Comic Relief is promoting Red Nose Day 2005 with an advertising campaign on Nationwide
Building Society cash machines, or ATMs, in branches and ASDA stores.
Using the 
ATM:ad service from i-design, Comic Relief’s campaign has launched at 581 sites 
throughout the UK. The charity expects the advert to be viewed half a million times
in the week running up to Red Nose Day.

Using the ‘Big Hair and Beyond’ theme of this year’s campaign, the advert was adapted
for use on the ATM by i-design’s in-house creative team. It features comedians and
celebrities including Stephen Fry, Jonathan Ross, Matt Lucas and David Walliams.

Jack Vincent, Media Sales Manager at ATM:ad explained: “a fundraising campaign on
ATM:ad is an ideal fit for a charity like Comic Relief because when people are at
the ATM they are in a financial frame of mind and there’s a natural connection to
the idea of donating money. In this case, the campaign also shows how powerful the
format is in terms of increasing awareness of a specific event, such as Red Nose
Night, and driving an audience to the channel.”

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Then a minimum five-second ‘In-transaction’ sequence displays while the customer
waits for their cash or other service, followed by a reinforcing ‘thank you’ message
at the end of the transaction. Finally comes the ‘receipt’, a printed takeaway reminder
of the time of the telethon on BBC1 and the web address.

 * **[Bank contact centre workers donate skills to Comic Relief](https://fundraising.co.uk/2005/03/10/bank-contact-centre-workers-donate-skills-comic-relief/)**(
   10 March 2005)
 * **[Institute of Fundraising to survey members on services and benefits](https://fundraising.co.uk/2005/03/22/institute-fundraising-survey-members-services-and-benefits/)**(
   22 March 2005)
 * **[Fundraising 2005: reality is rosier than projections](https://fundraising.co.uk/2005/04/11/fundraising-2005-reality-rosier-projections/)**(
   11 April 2005)